Project Fair & Good
Ensuring the future with responsible action
In 1997, we added the first organic rice to our range. 5 years later, we began to procure fairtrade rice, first from Thailand, a year later from India. We are convinced that sustainable rice is the best choice for both producers and consumers. And because we believe that the combination of organic and fairtrade is ideal, we launched a unique project in 2011: the 'fair & good' sustainability project in India and Thailand. This project is also supported by Coop, Helvetas and other partners.
Project fair&good
We work with Thai farmers who live in the dry north-east of Thailand, and Indian farmers who live in the north of India, in the so-called Foothills of the Himalayas, and grow high-quality organic rice. The traditional rice varieties - jasmine and basmati rice - are produced according to strict organic guidelines as well as our own sustainable guidelines.
Continuous training and support for farmers' own competencies are important foundations for the success of the project, which now includes over 4,000 small farmers. They farm their land, small areas of an average of 1 hectare, manually or by means of equipment they share with other farmers from the cooperative. The farmers can market their products under the Fairtrade label of Fairtrade International (FLOCERT).
The Fairtrade-minimum price enables financial stability and serves as a safety net in case of fluctuations in prices. The Fairtrade premiums can be used to finance investments in the infrastructure of the cooperative or in general projects in the individual villages.
On-site project support and regular motivation visits are important pillars of the project. In this way, we ensure that the well-being of the individual farmers and of the community can be maintained. The "fair & good" riceproject thus positively affects the people and the environment and secures their future. With the purchase of these delicious rice varieties more and more conscious consumers are improving the living conditions of the rice farmers.
Results of the project at a glance
- More biodiversity
- Increase harvest yield
- Secure and up to 30% higher total income of farmers
- Additional income by marketing of vegetables and other crop rotation products
- Water consumption reduced by 30%
- Reduction of greenhouse gases by 20-30%
- More cooperation among farmers
- Realization of Community projects and improvement of the infrastructure through fairtrade premium
Project overview:
Development of sustainable rice since 2016:
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Spirit of Asia
14 different rice specialities - this unique range adds enjoyment and variety to health-conscious cuisine with the best organic and Fair Trade quality.
Impressions from Thailand
Impressions from India
