from seed to the consumer
Sustainability and fair trade are not buzzwords for us, but the basis of our actions. Read about the efforts we have been making for decades along the entire value chain.
The promise to our rice farmers
Fair prices and additional premiums for organic products safeguard the livelihoods of our rice farmers and their families. The promotion of sustainable rice farming increases biodiversity and their annual income by 30% or more.
"With the “fair & good” programme we can generate much higher incomes, reduce debt and implement community projects"
rice farmer, Jintana Thongiam, Province Surin, Thailand
The target we set to ourselves
For us, rice is not just a commodity but a passion. This is why we want to not only provide high-quality products but also make a contribution to social and ecological sustainability – for example with our integration project for the long-term unemployed or specific measures aimed at the efficient use of energy. See for yourself:
See for yourself:
A success story that bears comparison:
This chart shows the trend in the share of sustainable rice in overall output over the past 20 years..
The promise to our customers
We can trace our products back to the seed. We can therefore guarantee transparency and a high degree of credibility. We also offer interested customers the possibility of visiting our projects in India and Thailand and sourcing their rice products from a selected cooperative. In terms of our quality targets we are uncompromising – apart from that we are a flexible partner
"As part of the project trip in August 2017 I was able to see for myself how important the “fair & good” project is for the farmers and their families. The company works together with the cooperatives and their board of members to decide which detailed projects offer the best possible support for tackling the most serious challenges in their immediate environment. The project deserves the highest praise. I was also able to see how much better the project members are doing compared with at the start of the project and how the participants have been able to develop better in a number of ways compared to others around them. The specific elements tailored to the group, such as the small-scale biogas plants, protection against wild animals, etc. go a long way towards shaping the project. I hope that it will continue for many years and that the commitment remains so positive.”
Eigenmarkenmanager TOP-TEAM, Otto Bauer
The promise to our consumers
We inform consumers about our projects and growing areas, and we also provide crystal-clear declarations about the origin, quality and sustainability of individual products. Enjoying good rice and doing good at the same time: two ideals that can certainly be combined..
The promise to the environment
We are committed to natural, environmentally friendly rice farming. For example, our rice farmers have been able to reduce water consumption by 30% thanks to construction-related measures. In this way we guarantee a sustainable improvement in soil quality and biodiversity – which will benefit the environment.
Byproducts are used for animal feed
Waste is consistently separated and recyled
We are sponsors of 'Tischlein deck dich' to make good use of our products if it is not sellable anymore.